![]() They’re the tattoo to your videos – permanently inked into the file so there’s no worrying whether your audience might not be able to opt in to them. In this context, adding hardcoded subtitles that don’t require any SRT file or subtitle plugin to run are the best solution. In fact, one of the reports shared above went on to recommend captioning videos as that makes 80% of consumers likely to watch the full video. ![]() ![]() Translation: your videos won’t be able to garner as much engagement as they deserve if there are no subtitles. To top that, 70% of folks watch videos on mute in public. A higher number, 92%, view videos with sound off on their mobile device. But that’s all.Īll this is sad news for content creators.īecause 83% watch videos with the sound turned off. With Instagram Stories, you can customize the closed caption stickers - choosing from a few font and color options. Meaning: you can’t change their placement or style. Sure you can change spelling in TikTok captions, but that’s as far as it goes. The other two networks are slowly rolling it out with Instagram story and reels caption stickers that auto-generate subtitles or TikTok that now auto-generates captions.Įxpect weird interpretations with auto-generated subtitles you can’t edit - not the text nor its placement. ![]() Those platforms don’t accept SRT files so viewers have to do without captions unless the video creator burned subtitles into their video. However, if they’re watching video content on platforms like Instagram, TikTok, or Snapchat. ![]()
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